THE CHALLENGE
Our client, a Cricket Wireless Premier Dealer with 32 locations nationwide was seeking ways to re-vamp business and increase levels of performance nationwide. Our client’s business had once been award-winning and highly recognized by Cricket Corporate, but after 5 years of operation, the business suffered from poor levels of customer satisfaction, low sales, and loss of profits.
WHAT WE DID
ADVERTISING
Our creative marketing team developed a “Sharing is Caring” ad campaign leveraging the launch of the new Samsung Galaxy . The campaign was designed to leverage existing customers to help create new customer sales. The “Sharing is Caring” campaign allowed existing customers to receive a free upgrade to the Samsung Galaxy if they referred a friend who signed up for new Cricket service. This ad campaign would allow our client to improve relationships with existing customers while simultaneously gaining new sales.
SOCIAL MEDIA MANAGEMENT & MARKETING
We created a social media accounts for our client, complete with brand identity. In order to instantly boost followers, we added a promotion where existing customers could receive a free phone accessory for liking the company’s Facebook page. We utilized the customer data base to launch a SMS campaign with links to the company’s social media pages. We also used social media and SMS marketing to promote the “Sharing is Caring” campaign with a mobile coupon delivered right to their phones.
RESULTS
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As a result of our advertising and digital campaign, our client made $12,000 in sales at a single location, in one day.
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Each location in Las Vegas TRIPLED their daily sales and continued those results for two weekends following .Stores in Washington DC reported lines out the door and record sales.
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By providing deals to current customers, our client also experienced an increase in customer retention from retaining only 59% of their customers to retaining 82% of customer’s company-wide.
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Our client experienced a 60% increase in profit over a 4-month time period.
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Our client was successfully moved to the highest level of performance within the Cricket organization and was able to reclaim their award-winning performance titles.